TikTok Shop continues to become one of the most interesting eCommerce opportunities for affiliates and media buyers, especially across Southeast Asia.
A recent PropellerAds case study revealed how one advertiser generated more than 699,000 conversions and over $110,000 in profit during Q1 2026 by combining TikTok Shop offers with Popunder traffic across multiple Asian GEOs.
Instead of aggressively optimizing from day one, the strategy focused on broad testing first. The advertiser launched Run-On-Network (RON) campaigns to collect conversion data across different traffic sources, devices, and GEOs.
Once enough data was gathered, the campaigns were optimized by:
* identifying the best-performing zones
* excluding weak placements
* increasing bids on profitable GEOs
* launching High Intent CPM campaigns on selected traffic sources
Malaysia and Thailand quickly became the top-performing regions:
* Malaysia: 366K+ conversions and $64K+ profit
* Thailand: 329K+ conversions and nearly $38K+ profit
According to the case study, CPA remained between $0.04 and $0.2, while conversion rates reached up to 10% depending on the GEO and traffic quality.
One of the key reasons TikTok Shop performs well is the short purchase flow. Users discover products directly inside content, click product tags, and complete purchases without leaving the app. This creates strong conversion potential for impulse-buy products, particularly in beauty, fashion, gadgets, and lifestyle verticals.
The case also highlights an important trend: alternative traffic sources like Popunder and Push continue to deliver scalable results for eCommerce advertisers, especially in fast-growing Asian markets where TikTok Shop adoption is booming.
For affiliates looking to test eCommerce offers, TikTok Shop currently offers a strong combination of:
* high engagement
* native shopping behavior
* viral product potential
* short conversion funnels
Read the full case study here
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