How do you scale an iGaming campaign across Southeast Asia without losing control over CPA? This case explores how a streamlined funnel, multi-brand approach, and disciplined optimization generated 637K conversions and $222K in revenue.
In Q1 2026, a Southeast Asia-focused iGaming campaign entered a strong growth phase built around a straightforward principle: prioritize scale first, then improve efficiency.
Rather than focusing on short-term gains, the team developed a setup capable of handling significant traffic volumes while remaining within strict CPA targets.
During the quarter, the campaign delivered:
Impressions — 1.89B (+1.6B)
Conversions — 637K (+399K)
Revenue — $222K (+$163K)
Setup
The campaign was intentionally designed to remain simple and operationally efficient, avoiding unnecessary complexity.
Vertical: iGaming
Formats: Popunder, IPP (In-Page Push), Interactive Ads
Buying Model: CPA with KPI based on cost per deposit
Period: January 1, 2026 – March 31, 2026
Target Region: Southeast Asia
Instead of relying on a single established brand, the team worked with multiple lesser-known iGaming offers. This provided greater flexibility during testing and reduced dependence on any one product while maintaining consistent traffic volumes.
Strategy
The approach was straightforward: build volume quickly and optimize around proven performance signals.
Multi-Brand Rotation
Rather than concentrating budgets on a single offer, several brands were rotated simultaneously. This accelerated testing, minimized risk, and helped maintain stable traffic delivery even when specific creatives or funnels began losing effectiveness.
Pre-Landing + PWA Flow
The funnel itself played a central role in campaign performance. Instead of sending users directly to the offer, traffic first passed through a gamified pre-landing experience.
This additional step helped engage users before installation and created a more natural transition into the product.
Web-Focused Traffic
Users moved from the pre-landing page to a PWA install and then into the product itself. The flow was intentionally streamlined, removing unnecessary friction while supporting large-scale conversion volumes.
Optimization
The campaign launched with relatively conservative bids to gather data and better understand traffic behavior. As performance patterns became clearer, bids were gradually increased only on segments that consistently delivered results.
Rather than attempting to optimize every variable at once, the team focused on two priorities: maintaining CPA within KPI targets and improving post-install performance.
Traffic quality was continuously refined through whitelist-based optimization and close collaboration with account managers. This helped reduce install costs to approximately $0.25.
Optimization efforts also extended beyond installs. User activity was monitored throughout the funnel, with particular attention paid to FTDs (first-time deposits) and downstream conversion quality.
Results
The campaign achieved full KPI compliance while demonstrating strong scalability:
By the end of the quarter, the campaign had become not only profitable but also operationally stable and ready for further scaling. Most importantly, it met the advertiser’s KPI requirements and showed enough consistency to expand into additional markets.
What This Case Shows (& Why It Matters for World Cup Traffic)
The most valuable takeaway from this campaign is not simply the scale of the results, but the framework behind them.
Many of the principles used here closely resemble the strategies expected to perform during high-traffic events such as the World Cup.
Prepare Early
Campaigns tend to perform best when infrastructure, funnels, and optimization frameworks are already in place before traffic spikes begin.
Think Long-Term
Delayed FTDs from previously acquired users can continue reducing effective deposit costs long after acquisition takes place.
Don’t Overlook SEA
Southeast Asia offered a combination of lower competition, more affordable traffic, and strong user engagement throughout the campaign period.
Simple Funnels Still Scale
Well-structured funnels, effective timing, and disciplined optimization remain highly scalable even in increasingly competitive environments.
Even in a market increasingly focused on new traffic sources and AI-driven approaches, this case serves as a reminder that straightforward funnels, solid timing, and consistent optimization can still produce exceptional results.
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