2025 was a transformative year for Kadam - a period of major product upgrades, strong market validation, and deeper collaboration with partners.
The year brought new technologies, a revamped visual identity, participation in global AdTech events, and industry recognition.
Instead of listing releases, we want to highlight the five areas that shaped Kadam’s progress and strengthened our ecosystem for advertisers, affiliates, media buyers, and publishers.
1. Retargeting: A Product Update That Simplifies Scaling
One of the most anticipated releases of the year was Kadam’s full retargeting rollout, which was built with one goal: to make scaling easier and more predictable.
Here’s what was implemented:
Two types of retargeting: fingerprint-based and cookie-based;
Full compatibility with all Kadam formats
Ultra-simple audience collection
Faster and more cost-efficient returning of users
To help the community understand the mechanics, Kadam shared transparent insights through an open podcast with CEO Sergey Sergienko and a live webinar with Mr. Booster.
The webinar is available on YouTube and this is only the beginning of the webinar series.
In the Taplink in our Instagram, you can find the form and receive the link to the webinar.
Both sessions broke down:
funnel logic,
ROI drivers,
why retargeting is becoming a must-have in iGaming strategies.
Throughout the year, Kadam released guides, case explanations, and practical articles, helping partners adopt retargeting not as an experiment but as a structured part of their growth framework.
2. Industry Events& Community Trust
In 2025, Kadam participated in 16 global events: AW Asia, SiGMA, TES, iGB Live and others.
For Kadam, conferences are not about presence, but about partnership:
live campaign audits at the booth,
strategic discussions tailored to GEOs,
panels on iGaming and AdTech trends.
These meetings helped us gather valuable insights, understand partner needs, and provide immediate support.
Kadam’s work was also recognized with two industry awards:
🏆 Best Native Ad Network — Affbank Awards
🏆 Best Advertising Network — MAC Awards
This recognition reflects Kadam’s long-term commitment to transparency, product quality, and partner success.
3. Performance Growth: When Strategy Drives Numbers
Kadam believes that sustainable performance comes from balance, clear analytics, and systematic improvements.
2025 results underline this principle.
Advertiser performance growth
+54% ARPPU increase
Enhanced analytics, improved tools, and stable traffic quality contributed to higher advertiser ROI.+31% higher first top-up
New advertisers entered with stronger budgets and growing confidence.20,000+ new advertisers on the platform
The demand for scalable traffic solutions continued to rise.
Publisher monetization growth
+12M clicks across formats
+64% YoY engagement and traffic activity.Popunder CPM +20%
A more stable, more valuable, more competitive format.Popunder leadership
According to AdSpyglass, Kadam ranked among the top networks in popunder performance and earnings.
These results demonstrate growth on both sides of the ecosystem: advertisers and publishers, moving together toward stronger ROI and revenue stability.
4. The Kadam Blog: A Knowledge Hub for the Market
In mid-2025, Kadam launched a structured educational platform - the Kadam Blog.
It quickly became a go-to source for:
For advertisers:
iGaming insights
funnel building
retargeting mechanics
For publishers:
CPM benchmarks by GEO
popunder monetization
common mistakes & growth points
The goal was simple: to turn complex AdTech mechanics into practical, digestible knowledge.
5. Redesign: A New Visual Language for a New Stage
Kadam introduced a full visual redesign - modern, minimalistic, and built around usability.
Already implemented in the blog and social channels, the redesign will roll out across the website during 2026.
This new visual system sets a higher standard for clarity, navigation, and product experience.
Merry Christmas and Happy New Year from the Kadam team 🎉
2025 showed that the strongest results come from a combination of technology, transparency, and human-centered collaboration.
We continue to be a platform built for sustainable growth: for advertisers, publishers, affiliates, and media buyers.
We wish everyone in the industry a successful, productive, and opportunity-filled 2026.
Ready to grow in 2026?
If you need recommendations on GEOs, formats, or scaling strategy, the Kadam team is ready to assist at your pace and without the stress.
Start now — register on the platform and explore new opportunities.
