Anyone launching Gambling in 2025 is aware that it’s not an easy task — all the GEOs and creatives seem trivial, and affiliates are looking for the best traffic sources and working combos to test.
In the article, FatAds ad network experts explain everything about Gambling campaigns and traffic from A to Z, providing the most traffic-rich GEOs, gambling creative examples, and launch recommendations.
FatAds is an iGaming ad network providing traffic from 220 countries around the world and 2 billion daily impressions with affordable pricing on push and pop traffic: CPC for push ads is $0.003, while CPM for pop ads starts from $0.3.
What are the most traffic-rich Gambling GEOs at FatAds?
FatAds did all the background searches and is ready to present 6 GEOs that will boost your iGaming campaigns due to high volumes and other reasons. Let’s find out which ones!
Uzbekistan.
The market has opened up to legalisation: since 2025, a new licensing and legalisation system for online gambling has been launched in the country, which means high demand and low competition at the start.
Ethiopia.
The segment is in the "grey zone": sports betting and lotteries are popular, and online casinos are poorly regulated. The user base is active, mobile traffic is growing — there are good chances of conversion with careful localisation. Take into account the local bans in individual cities.
Philippines.
One of the largest iGaming-profitable markets in the region: high transaction volume, strong habit of electronic games. There are nuances with POGO/offshore operators — the regulator is pushing, but demand remains.
Malaysia.
The legal status of online gambling is ambiguous – at the same time, there is high interest and a large number of mobile players. It is important to be careful in targeting (religion, language features) and to create trustworthy creatives.
South Africa.
A rapidly growing iGaming segment: a strong betting culture (sports) and high smartphone penetration. There is a provincial fragmentation of legislation, but the overall GGR is growing, and sports betting is steadily converting.
Why choose FatAds push and pop traffic for Gambling?
When the usual sources like social networks, banners, and SEO are banned or expensive, push notifications and popup traffic remain among the most flexible and cheapest channels for iGaming offers and can easily be found at Fatads.
Push notifications are like a private message sent directly to the user's device: regardless of which site they are on, whether they have closed the browser or not, the notification can "catch up". This format is especially valuable when you want to win back a player, push for a deposit, or inspire gambling interest. Pricing starts from $0.003 per click at FatAds!
Pops provide a huge reach: this is cold traffic; people who are not waiting for an offer and not looking for a casino just got to the site, clicked and immediately received an additional tab with an offer. For many users, this is an impulse, an instant decision — and it converts well, especially if the offer and landing page are set up correctly. It’s also affordable—prices begin from $0.03 per 1000 clicks at FatAds.
Taking into account iGaming specifics – excitement, the desire to "win quickly", instant payback – push and pop formats perfectly resonate with the audience!
Gambling creatives for push traffic: what works and why?
When you’re making any creative, it's important to focus not on a general "bonus", but on specific emotional or behavioural triggers.
Here are 6 approaches that work like that:
Bonus entry.
Bonuses are used to lower the entry threshold as much as possible. In push advertising, it is important to create a sense of benefit that is available immediately after a click.
Limited offer.
Bet on scarcity: limited time or quantity activates the fear of missing an opportunity. Creative for iGaming should convey a sense of urgency, but without overt pressure. It is suitable for active players who react to events and temporary promotions.
Emotional trigger.
The player should feel the excitement even before switching to the landing page. Dynamics and energy are important: convey the atmosphere of a win, a major event, or an intense game. It is suitable for a warm audience and enhances the return to the game well.
Social proof.
Focus on the success of other players. The user sees the winning context, which creates the effect of achieving the result. This is one of the strongest approaches for the market, where motivation is based on the feeling of "I can do it too."
System or personal notification.
Simulating a real message increases the CTR. The creative works through a familiar pattern: the user perceives the notification as meaningful or personal. This is one of the best approaches for reactivating and returning users who have already been active.
Quick login or one-click action.
The goal is to create a sense of simplicity and minimal involvement. Creative doesn't sell the game — it sells a lack of effort. It is suitable for an audience that does not like lengthy processes and reacts to formulations that promise instant access.
FatAds Gambling campaign setup: basics
In order to actually get a working flow, it is important to approach systematically.
Here is the checklist of a perfect Gambling campaign via FatAds:
5-10 creatives at the start.
Different approaches: free spins, urgency, emotions, social proof, imitation of a personal message, minimum deposit. It gives you a difference in reactions, plus you can immediately see what's catching on.Targeting settings.
Latest OS (to catch current devices), different browsers, GEO. Make sure you separate desktop and mobile devices as theyhave different bids.Try turning on a schedule.
Push and pops for Gambling are better launched during the hours of maximum activity (evenings, weekends) — when people are at home, ready to relax, ready for excitement.
Test whitelists from your manager.
As you launch a campaign, you get whitelists from the FatAds manager upon request (the best sources), and you immediately block sources where CR/CR deposit is low via blacklisting. This will increase the ROI.
Use optimisation via micro-bidding.
It gives you flexibility — you don't set fixed high rates per source but adjust the CPC/impression based on the results (deposits, CR, CPI).
Conclusion
Gambling offers are all about accurately working with the motivation of the player, depending on GEO, traffic source and chosen audience, as well as the ability to press the right triggers at the right moment.
If you work with different traffic systematically — with thoughtful creatives, a normal test period and budget, as well as careful optimisation — the results will come quickly, and you’ll scale the campaigns without unnecessary risk.
If you want to get decent and quality traffic volumes, professional managers and higher income, register at FatAds today!
