Nothing sets the tone for a successful Q4 like a good e-commerce case study in October. We are collaborating with ROIads, a premium pop/push ad network, to showcase the capabilities of push traffic on US e-commerce offers. The team netted a $1324 profit with a 67% ROI in two weeks, demonstrating what is possible to achieve in a short window of opportunity that holiday sales present. The catch? The campaign ran in September. Let's get into the case:
Vertical: E-commerce
Offer: Shein
GEOs: US
Traffic Sources: ROIads
Time Period Covered: September 1 - September 15
Spend: $1,987.2
Revenue: $3,312
Profit: $1,324.8
Campaign strategy
Traffic type
When deciding between pop and push traffic for a campaign, it's necessary to weigh the strengths of both formats to see which one is better suited to driving the desired actions.
Push notifications are generally superior for driving direct sales and conversions. They allow for targeted messaging and creatives that pre-qualify users, ensuring you primarily pay for clicks from an interested audience with higher purchase intent. This leads to better ROI for performance-driven campaigns.
Conversely, pop-under ads (pops) are more effective for generating massive traffic volume and brand awareness at a lower cost. They are ideal for goals like promoting a large-scale sale, increasing landing page visits, or retargeting pools, where the primary objective is reach rather than immediate, direct response.
The goal of this campaign is to drive direct sales, so push ads are the better choice here.
GEO targeting
The U.S. was chosen as the target GEO due to its high purchasing power and extensive e-commerce traffic volume available at ROIads.
Creatives
The main guidelines behind ad creatives used were as follows:
Focusing the message on promotional offers (“20% OFF Today,” “New Collection”) that perform well in fashion.
Visuals featuring trendy designer clothing for women.
Time-sensitive headlines such as “20% OFF Today Only.”
Descriptions with strong CTAs like “Shop now and save on trending styles.”
All clicks directed to a landing page showcasing discounted products.
Phase 1: Desktop/mobile split
The team set up two campaigns to gauge the difference in performance between desktop and mobile. Using recommended CPC bids to quickly ramp up volume, the team left the campaigns to run for 7 days.
Campaign A: Mobile – USA Ecom SHEIN
Targeting: Mobile devices
GEO: USA
CPC: $0.10
Daily budget: $100
Frequency cap: 1 click per user/day
Campaign B: Desktop – USA Ecom SHEIN
Targeting: Desktop
GEO: USA
CPC: $0.14
Daily budget: $50
After reviewing the results, mobile traffic outperformed desktop, so the team proceeded to scale with two new campaigns.
Phase 2: Run-of-network and whitelist launch
Focusing on mobile, the team started scaling volume using two distinct approaches to optimize traffic quality.
Approach 1: WL Mobile – USA Ecom SHEIN
Targeting: Whitelist of top-converting sources
CPC: $0.10
Daily budget: $100
Approach 2: RON Mobile – USA Ecom SHEIN
Targeting: All premium sources with further optimization via Micro Bidding
CPC: $0.10
Daily budget: $100
Results
Key findings:
Mobile traffic generated 80% of all sales.
Creatives featuring clear discounts (e.g., “20% OFF Today”) achieved the highest CTR and CR.
Conclusion
Push ads are highly effective for e-commerce in the US, delivering consistent conversions when paired with discount-driven creatives.
Even with higher CPCs in Tier-1 GEOs, the campaign achieved a 67% ROI, confirming that push traffic is profitable for direct sales.
For scaling, it’s crucial to work with whitelists of top-performing sources and apply Micro Bidding for source-level optimization.
Pops can be used in parallel to drive massive reach and brand exposure, but push traffic remains the strongest format for conversions.
These results were achieved without Q4 holiday sales influencing purchasing behavior. When brands launch sales for Black Friday, Cyber Monday, Singles Day, and winter holidays, demand and conversion rates multiply. The value of being flexible with campaign launches to capitalize on each of these opportunities multiplies proportionally. Get ready for the holiday rush before head and get your traffic from ROIads
Q4 2025 Affiliate Strategy
E-commerce is one of ClickDealer's main verticals. Having been active in this space for over a decade, we have a portfolio of exclusive deals with global brands that give affiliates a competitive edge during the Q4 shopping rush. We’ve compiled a selection of offers projected to perform well in Q4 2025, highlighting audience-product category combinations with the highest conversion potential to help you optimize less and profit faster.
Offers:
(170333) [WEB+MOB] Shein /US/CA/UK/AU/KR/MY/NZ/PH/SG/TH/VN- Revshare - up to 14.40% [Approval Required]
(166934) [MOB] TikTok /US - CPI up to 8.8$
(166540) [WEB+MOB] Caesars Rewards /US - Revshare up to 6.4%
(165240) [WEB+MOB] Worten /PT - Revshare up to 4.00%
(166717) [WEB+MOB] Crew Clothing /UK - Revshare up to 4%
Finally, here are vital tips from ClickDealer to help you make the most of the 2025 shopping holidays. Firstly, register to get offers https://www.clickdealer.com/signup/?s1=2756
Research your chosen product category for trends. A product doesn't need to achieve the mainstream virality of Dubai chocolate to benefit your campaign. A series of good reviews for a new gadget model can boost your conversion rate if you feature it on creatives.
Get data on last year's deals. There is a large subset of value shoppers that can be turned away by the brand's holiday sale not measuring up to last year's discounts. This can make a major difference when choosing between offers from two analogous retailers.
Q4 is notorious for shipping delays and returns. Choose offers from companies with proven logistics, 2-day shipping, and extended holiday return windows. A poor post-purchase experience can kill repeat business and refund your commissions. Look for Amazon-level fulfillment guarantees.
Take advantage of bonus programs. A 5-10% revenue bonus can tip the scales toward the promoted offer if you factor it in as a direct contribution to your ROI, which it absolutely is.
