Thinking about getting started with financial offers but not sure where to begin? In this interview, Ekaterina Rymar, an experienced manager working with advertisers in Kazakhstan, shares her insights and practical tips. She breaks down what you need to know to get off to a confident start.
Is it worth working with financial offers in Kazakhstan at all?
Absolutely. Kazakhstan performs well across almost all niches. In our CPA channel, KZ offers have been consistently ranking at the top for a long time. Well-known international brands are active in the market, alongside plenty of strong local players like SelfieCredit, TurboMoney, and others.
Should you be worried about new regulations around MFIs in Kazakhstan?
You should keep an eye on updates, just like with any other geo or vertical. But there’s no real reason to worry. The regulations mainly target misleading or deceptive advertising, which is standard practice anyway. As long as you work with accredited companies (and all of them are) and follow advertisers’ guidelines, there’s no risk. Regulations change almost every year, people panic, then adapt — and the market keeps moving forward.
Does ad copy really affect conversion rates?
Yes, it does. Localization matters, and it’s worth testing different creatives if the offer allows it. The audience here isn’t tired of classic, bright banners with special deals yet, so you can safely lean into that — especially when you highlight specific amounts and numbers.
Is it worth enabling comments?
Positive ones — definitely 🙂
One regional feature is a high level of trust in influencers. A good comment, especially from a recognizable person, can instantly boost credibility and user loyalty.
If an MFI or bank isn’t available 24/7, can you schedule ads accordingly?
You can — and you should. Many ad networks allow ad scheduling, Google being a good example.
If you’re completely new to the KZ market, which offers are the safest to start with?
Go for top-performing offers or those with average EPC. If you’re not sure how to check this yourself, just reach out to your manager — they can share stats and give geo-specific recommendations.
Which traffic formats perform best in Kazakhstan?
That’s a tricky one. But overall, search traffic works well, along with email or message-based campaigns, and of course social media.
In this interview, we explored key aspects of working with financial offers in Kazakhstan, including market specifics and important factors to consider when entering this geo. The Kazakhstan financial market can be a strong option both for experienced affiliates and for those looking to expand into new regions. Leadgid provides access to Kazakhstan financial offers and supports affiliates at all stages, from initial launch to traffic scaling.
If you’re planning to work with financial offers in Kazakhstan, register with Leadgid to review available offers and partnership terms.
