How to make money on dating vertical in 2023?

Dating is a vertical that includes offers with services and platforms for online dating. The "evergreen" direction with huge potential is absolutely independent of the region, seasonal, political, economic, and other factors as more and more people want to get acquainted online.


This article is for you if you want to break into a top niche and start driving traffic into profit. 

What makes sending traffic to dating worthwhile?

The advantages of the online dating vertical extend beyond stability. Dating is an immensely appealing direction, including for beginners, due to:

1.     Traffic easily converts. The flow here is usually quite simple - the user only needs to register or download a dating application. It is somewhat more challenging to work with offers where the target action is depositing funds to the personal account, but payouts are higher.

2.     Low threshold for entry. Shareware sources are great for dating. With a competent approach, you can cast with minimal investment or even a zero budget if you have your own source.

3.     Simple payment models. CPL, CPI, CPS models, and RevShare usually pay for credited conversions. With LosPollos, you can earn with conversions and receive long-term passive income on Revshare!

4.     Scalability: Online dating enjoys popularity across all GEOs, making it compatible with any traffic source. Should one channel begin to fade, there's always the option to scale and explore other avenues.

5.     A wide range of sources – various traffic type is suitable for dating offers. For example, you can collect adult traffic on social networks (bypassing moderation), sites with "adult" content, sites with 18+ online games, webcam portals, and other thematic resources. Experienced affiliate marketers with a reasonable budget drive traffic with Facebook through dating apps.


What are the first steps for beginners?


There are two ways to monetize traffic with dating offers: partner with direct advertisers (the owners of dating resources) or with an affiliate network. The choice is obvious - working with a CPA platform is safer, more profitable, and more efficient if it is a proven and reliable affiliate program.


Affiliate marketers who do not have enough experience or do not want to test offers and optimize offers are better off working with Smartlink. This rational solution will help beginners not waste their budgets, search for individual offers, and not waste time on optimization. Smartlink is based on an algorithm for "smart" traffic monetization. With this tool, you can drive all your traffic to one link and just keep track of conversions! LosPollos offers the best Smartlinks for dating and other top verticals. A unique algorithm automatically analyzes traffic and directs users to those offers for which the user is potentially ready to convert.


How to choose an affiliate network


There are many affiliate programs, but only a few offer favorable monetization conditions, are experts in the dating vertical, and truly give you the opportunity to earn money without cutting conversions and delaying payment.


Consider the following criteria when selecting an affiliate network:

1.     The affiliate program should be "tuned in" to dating traffic. This means that the CPA network works with direct advertisers from this vertical. Under such conditions, traffic converts better.

2.     Favorable conditions for partnership. Look for a CPA network that offers good partnership conditions, including regular and prompt payments, frequent offers updates, and no withdrawal holds.

3.     Seek a platform with user-friendly conditions, such as easy registration, permitted traffic sources, a clear interface, accessible statistics, and high-quality support. Ensure that technical support and the account manager are invested in your income and promptly address any inquiries you may have.

4.     Consider networks with positive reviews, extensive experience, and a strong market presence. Opt for networks that have a long track record and a reputable standing in the industry.


LosPollos - Smart CPA Network has a successful 7-year presence in the market, initially focusing on the dating vertical. With over 1500 direct advertisers, they accept mixed traffic from all GEOs, offering access to comprehensive statistics and highly favorable monetization conditions. Presently, over 100,000 affiliate marketers send their traffic to LosPollos Smartlinks, resulting in 3,000,000 monthly conversions and 2 billion unique visitors. Your account manager is prepared to assist with any inquiries - come join us!