Vertical: SOI (Single Opt-In) Vouchers
GEOs: Germany, Spain, Netherlands, Austria, France, UK, Portugal
Traffic Sources: Facebook Ads, TikTok
Time Period Covered: May 2024 – April 2025
Peak Monthly Revenue: $50,000
Peak Monthly Profit: $10,500
Primary Offers: Beauty products, store vouchers, chocolate, cosmetics, cleaning supplies
Background
A ClickDealer affiliate with 8 years of experience began testing voucher offers in early 2024 with a limited $50 budget. After an early win on TikTok, followed by a setback, they shifted to Facebook Ads and gradually scaled into a profitable, full-time operation. Through consistent optimization, creative testing, and adapting to Facebook's volatility, the affiliate reached over $50,000/month in revenue by early 2025.
Phase 1: Early Testing and Setbacks
Initial Testing
- First success: $30 ad spend to $100 revenue (ROI 250%) on TikTok.
- Raised $2,000 to scale but lost $1,500 trying to bypass TikTok bans.
- Switched back to Facebook with the remaining $500.
Recovery via Facebook
- Revived and optimized an offer of a famous food brand for Germany.
- Focused on Instagram placements and 40+ age targeting.
May 2024
Result
Spend: $1,000
Revenue: $1,300
Profit: $300
ROI: 30%
Phase 2: Pivoting into New GEOs
June 2024
- Found a higher-converting food brand offer from a different advertiser.
- Optimized creatives and targeting (Instagram only with age 40+).
Result
Spend: $1,200
Revenue: $1,800
Profit: $600
ROI: 50%
July 2024
- New advertiser paused all offers; pivoted by testing new creatives and GEOs.
- Focused on 4 profitable GEOs.
Result
Spend: $6,000
Revenue: $7,800
Profit: $1,800
ROI: 30%
Phase 3: Scaling Across Europe (Aug 2024 – Apr 2025)
February:
March:
April:
Top GEOs: Netherlands, Austria, Germany, France, Portugal
Top Offers: Beauty, cosmetics, chocolate, cleaning products, supermarket vouchers
Key Payout Bump: €2.40 to €2.80 in NL
Optimization Strategies
Placements & Targeting
- Eliminated underperforming placements (e.g. Facebook Right Video Column).
- Focused on Instagram and age 25+ (or 40+ for appropriate offers).
Creatives
- Avoided spy tools; built custom creative funnels to avoid lead duplication with FB Ads optimized to leads.
- Split-tested visual and textual elements.
- Higher ROI from female audiences (80%) vs. male (20%).
Landing Pages
- Built from scratch to match offers and increase conversion.
- Improved CR directly correlated to better scalability.
Scaling Insights
Start with 20%+ ROI: Lower ROI campaigns aren’t viable for scale.
Custom funnels perform best: Standard structure: banner → prelander → offer page.
Creative examples:
Banner: https://monosnap.com/file/gi36G0s3Tx5CWfMEFtAuEeGLejIW6z
Prelander:
Metrics:
Key Metrics Benchmarks
CR: ≥10% ideal
CPC (Germany): $0.10–$0.15
EPC (Germany): Break-even at ~$0.30
Seasonality Notes
Best Months: January, February, July
Volatile Months: April, May, August
Worst Months: November, December (low CR, unstable delivery)
Conclusion
This affiliate’s path from a $50 test budget to over $50,000/month in revenue shows the potential of scaling SOI voucher offers with the right targeting, testing, and persistence. While Facebook’s volatility remains a challenge, strategic optimizations, smart GEO selection, and frequent creative testing can drive consistent profits even through platform changes and offer pausing.
Interested in testing vouchers? Register here
