Episode 3 of i-Con Podcast Talks features Gala Grigoreva, Chief Marketing Officer at Adsterra, who shares her perspective on the future of digital marketing. In this conversation, she explores how brands can stay authentic in 2025, leverage AI responsibly, and maintain the genuineness at the heart of every great campaign.

Key insights

In the episode, Gala challenges the “AI vs. creativity” notion, emphasizing that technology, when applied thoughtfully, can strengthen rather than replace human imagination. She presents AI as a valuable partner in driving innovation and enhancing creative processes.

Gala also outlines Adsterra’s commitment to authenticity and trust amid a crowded digital landscape, highlighting the company’s consistent communication and human-centered approach. The discussion concludes with insights into key traffic trends and leading verticals shaping the affiliate and content monetization markets today.

Worth your time

With clear, actionable advice, Gala breaks down how marketers can balance innovation with empathy to achieve lasting growth. Forward-thinking, yet unmistakably human: Adsterra’s philosophy offers a compelling model for the next era of digital marketing.

Listen to the full episode now on i-Con Podcast Talks.