$1,197,407 in CPA earnings, 51,033 FTDs, and nearly 52% Reg2Dep in just 31 days.
These are the results achieved by the F/ACT media buying team working with 1win Partners in Brazil.
The team reached viable acquisition costs within the first few days and quickly started scaling. By the end of the first week, traffic volumes were growing while the cost per FTD was going down.
Meanwhile, competition in Brazil was increasing. 1win Partners supported the team with higher CPA rates and no traffic caps, allowing them to keep scaling even as acquisition costs increased.
The Challenge: Scaling Without Losing Efficiency
From the start, the focus was on traffic quality to secure better terms and higher volumes. The goal was to build campaigns that could scale while maintaining cost-effective acquisition.
The Strategy: Fast Testing and Flexible CPA Terms
The approach was built around three key decisions:
Launch creatives quickly. Instead of spending too much time perfecting creatives, the focus was on launching tests, analyzing results, and making adjustments along the way.
Scale what works. Underperforming campaigns were stopped early, while budgets were increased for setups that maintained efficient acquisition costs.
Adjust terms as volumes grow. As traffic volumes increased, 1win Partners raised CPA rates and removed traffic caps, creating more opportunities for scaling.
According to F/ACT, the combination of fast testing and advertiser support made the biggest difference.
"The biggest change was in our approach. We stopped spending so much time trying to perfect creatives before launching them. It also helped that 1win was ready to scale with us, both in terms of conditions and traffic volumes. That's what made this level of scaling possible."
How the Campaign Progressed
Days 1–2: Testing and early results. By the second day, the numbers showed that traffic volumes could be increased. Viable acquisition costs were achieved within the first few days.
Week 1: Scaling and lower FTD costs. Successful setups were identified and budgets increased. Traffic volumes grew while the cost per FTD decreased.
Mid-October: Adapting to competition. As more competitors entered the Brazilian market, acquisition costs increased. Campaigns were adjusted to maintain efficiency.
From October 20: More precise optimization. Buying conditions began to resemble those previously experienced in Argentina and Peru. Individual setups required closer attention and new tests, while the absence of traffic buyout limits from 1win Partners allowed scaling to continue.
Results After 31 Days
What's Next?
The first month required different approaches: rapid scaling of successful setups at the beginning, followed by more precise budget allocation and deeper optimization as competition increased.
F/ACT plans to continue testing new approaches and improving existing campaigns to support further growth.
The case shows how fast testing, performance-driven scaling, and flexible advertiser terms can work together to deliver results in a competitive GEO.
Want to Scale Your Brazil Traffic Too?
Brazil is currently delivering some of the strongest conversion rates for 1win Partners: Click2Reg: 37% | Reg2Dep: 45%
We're actively buying BR traffic and ready to accept any volume, with no caps.
Why 1win Partners?
No-KPI testing
Higher CPA rates for Brazil traffic
No traffic volume caps
Custom terms for high volumes
Ready to launch? Message our 1win Partners manager and get the best terms for your traffic.
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