Even those of us who’ve been around the block for years may still be wondering, what really performance marketing is? And how different is it from well-known and proven Affiliate or Partner marketing?
Now, as we know now, Performance Marketing is a broad term defining any digital marketing activity where it is possible to measure performance of the campaign in a real-time fashion and attribute resultive actions to a specific source of activity, channel and method. To be able to do that a digital marketing platform that facilitates the digital journey needs to be able to track every step of the process, record the data for every impression, click and action, attribute to the publisher who facilitated the traffic origination. Which in result will provide Key Performance Indicators and Business Intelligence tools.
However, this is only the beginning.
The performance marketing industry is generally suffering from several key issues:
- Fraudulent traffic, botnet traffic, motivated traffic
- Inefficient performance analysis and optimization tools
- Poor funnel optimization, manual work, lagging performance
- High level of domain and DNS black-listing
- Poor mass-mail delivery quality
Solving these problems will lead to markedly better performance and higher rates of growth, while reducing back office and support costs, improving advertiser rates and quality of relations.
UCLIQ.com has been built to solve these problems from day one, envisioned by the team of professional affiliate marketers and technology experts. While initially designed to operate as a boutique SaaS platform for a group of strategic partners, UCLIQ has grown into a full-featured technology platform for efficient Performance Marketing with some of the most needed features for any industry participant: from larger affiliates or arbitrage teams to partner networks to advertisers and traffic brokers.
The key features UCLIQ provides help mitigate problems listed above and markedly improve KPI and the bottom line for its clients. Among these features are:
- OUTSTANDING FRAUD DETECTION AND PREVENTION
- AI-BASED SMARTLINKS AND SMART OFFERS
- HIGH PERFORMANCE AND AVAILABILITY
- BUSINESS INTELLIGENCE AND KPI ANALYTICS SUITE
- ROLE-BASED SECURITY AND COMPLETE AUDIT TRAIL
- UNLIMITED HISTORICAL DATA ACCESS
- COMPLETE CRM AND EMAIL MARKETING SUITE
- INTEGRATED MULTI-DOMAIN PROXY MANAGEMENT SUITE
- INTEGRATION API
By becoming UCLIQ client you will be able to:
- Learn what works by researching, analyzing and modeling your monetizations funnels by applying powerful reporting and conversion investigation tools
- Optimize your EPC and EPM to reach an outstanding conversion rate using smartlinks and smart offers, that route your traffic to offers where it converts the best
- Weed out fraudulent sources by applying our industry-leading Fraud Monitoring and Prevention Suite to detect the fraud and block the perpetrators, prevent abusing your PPL offers with automatic Click Anti-Fraud, delay and hold suspicious conversions for manual supervision
Besides that, having access to the advanced CRM platform with support ticketing, partner fraud detection and transactional mailing suite will enable you to significantly improve your operational efficiency, reduce labor costs, and improve support quality.
Ability to utilize our multi-domain DNS platform will help to prevent loss of traffic due to domain blackmailing, while the ability to use our mass-mailing solution will help to improve deliverability and efficiency of email campaigns.
Custom payout rates and various payout models such as Ratio and Fixed rates, Pay Per Lead and Cumulative conversion modes allow you to fine tune your offers for your publishers and maximize the revenue.
Subscribe to our newsletter and sign up for the Free Demo and Consultation to learn how UCLIQ can improve your business and provide significant savings in comparison to the competition.