Ad network Galaksion has been on the market since 2014 and has been helping its partners to get 50 bln monthly impressions of direct traffic. During this time, their specialists created a list of bad habits that you should kick if you want to launch a profitable campaign. Cautious! All these stunts are performed by bad affiliates, don’t try this on your campaigns.
1️⃣ Using one creative for all campaigns
When you switch the parameters of your campaign, you change your targeted audience. So old creatives won’t work on new users. You need to adjust benefits, texts, and pictures on your offer. Galaksion provides you with an opportunity to test up to 10 creatives in one campaign to make this process easier.
2️⃣ Putting capping/frequency — 1/12
Our specialists analyzed many campaigns and found out that the best capping is 3/24 or even more. Conversion is made only after 3–5 impressions of one ad.
3️⃣ Choosing rate much lower than traffic estimator suggested
The traffic estimator on the Galaksion SSP platform is your budget’s fortune teller. This magic tool processes data about the pricing model, format, GEO and predicts what volumes of traffic you will get with the chosen rate.
4️⃣ In creatives paying attention to features, not benefits
You see two ads about a winter coat. The first one tells you that it is green, is made of wool, and costs 100$. In the second offer, there is information that you won’t freeze in the coat even in cold winter or that you will be the trendiest person at your work. What would you choose? Most likely, the second variant. Features are only facts, but benefits explain to users how the product will solve their problems. It’s only one lifehack of dozens for creatives preparation. To simplify it, Galaksion prepared a free base of tested creatives for you.
5️⃣ Driving traffic only to one GEO
Without a campaign launch, you can’t say which GEOs are suitable for your offer. Don’t draw early conclusions. Test different GEOs. In Galaksion, you can try several combinations without fear of money loss. Why? Galaksion is one of a few ad networks that have a CPA pricing model. You pay only for conversions.
Forewarned is forearmed. Why else will Galaksion help you to avoid affiliates' mistakes?
The main feature of Galaksion is direct traffic. This means that we cooperate with trusted website owners only and transmit our traffic directly to you — with NO bots and resell from third-party networks.
There are even more benefits that will help you to become an affiliate pro:
🔸 CPA, CPC, CPM pricing models;
🔸 6 ad formats;
🔸 160+ GEOs;
🔸 10+ verticals;
🔸 9 targeting options;
🔸 a personal manager who helps you on every step.
The final touch of your affiliate success is a promo code AFFPAYING15 that gives you a 15% bonus on the first payment in Galaksion.
Now you know all the don'ts and do’s of affiliates and insights for profitable launch. It remains only to register!