With so much focus on Euro 2024 this summer, one event is quietly shaping up to be a media buyer’s dream: the FIFA Club World Cup 2025 (June 15 – July 13).
This year, FIFA completely overhauled it. And that could mean more matches, more GEOs, and a bigger window for affiliate testing than most advertisers are ready for.
Here’s why it’s worth your attention 👇
What’s new, and why it matters
Risks to factor in
We can’t predict a 100% successful event. Seriously, this is the first time the FIFA Club World Cup will run in this format, so there isn’t any actual data to compare to.
Despite its HUGE potential, some risks could affect viewership and traffic:
Star-player fatigue → possible injuries → interest dip (or bigger drama… ?🤔).
US time zones may be awkward for EU/Asia live viewers.
Brand-new format = zero historical data. Take nothing for granted.
Treat it like any fresh traffic source: test small, scale fast.
Translation: it’s ripe for testing, but don’t expect predictable results.
How to approach it
The main way to approach the FIFA Club World Cup is to… run ads, of course! 😉
But, in all seriousness, there are plenty of verticals to test, formats to try, and creatives to prepare:
Extra advice on creatives
While Popunders don’t need landing pages or creatives, other formats do. Telegram Ads need creatives, so we’ve added some notes and examples of Telegram Mini App ad best practices below:
Final thoughts
This might not be the loudest event of the summer, but it has all the ingredients for a high-converting campaign window, especially for affiliates who move early, test fast, and know how to ride the right wave.
If your summer plans are still flexible, this one’s worth slotting in. 🔥
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