FIFA Club World Cup 2025: A Traffic Opportunity Hiding in Plain Sight?

With so much focus on Euro 2024 this summer, one event is quietly shaping up to be a media buyer’s dream: the FIFA Club World Cup 2025 (June 15 – July 13).


This year, FIFA completely overhauled it. And that could mean more matches, more GEOs, and a bigger window for affiliate testing than most advertisers are ready for.


Here’s why it’s worth your attention 👇

What’s new, and why it matters

What changed

Why affiliates should care

32 teams (vs 7 before)

More matches = more global traffic, more ad inventory, more iGaming clicks

Free global streaming via DAZN

Viewers will be online, especially younger users who stream matches and scroll during games

USA as host country

More tier-1 eyeballs + iGaming-friendly US states = valuable traffic mix

Summer slot

Less seasonal ad noise vs December, meaning lower competition and better reach

Underdogs vs giants early on

Surprise matchups = social buzz and traffic spikes you can capitalize on

Risks to factor in

We can’t predict a 100% successful event. Seriously, this is the first time the FIFA Club World Cup will run in this format, so there isn’t any actual data to compare to.


Despite its HUGE potential, some risks could affect viewership and traffic:


  • Star-player fatigue → possible injuries → interest dip (or bigger drama… ?🤔).

  • US time zones may be awkward for EU/Asia live viewers.

  • Brand-new format = zero historical data. Take nothing for granted. 

  • Treat it like any fresh traffic source: test small, scale fast.


Translation: it’s ripe for testing, but don’t expect predictable results.

How to approach it

The main way to approach the FIFA Club World Cup is to… run ads, of course! 😉

But, in all seriousness, there are plenty of verticals to test, formats to try, and creatives to prepare:


Category

Suggestions

Top verticals

Winning formats

  • Popunders: grab users the second the whistle blows

  • Telegram Mini Apps: lower CPMs, fast ROI for iGaming offers

Creative tips

  • Direct link for iGaming (short funnel > pre-lander)

  • Use a quick LP for other verticals

  • Test both event-themed and bonus creatives (watch GEO rules) - Whitelist, bid smart, TEST

Extra advice on creatives

While Popunders don’t need landing pages or creatives, other formats do. Telegram Ads need creatives, so we’ve added some notes and examples of Telegram Mini App ad best practices below:



Final thoughts

This might not be the loudest event of the summer, but it has all the ingredients for a high-converting campaign window, especially for affiliates who move early, test fast, and know how to ride the right wave.


If your summer plans are still flexible, this one’s worth slotting in. 🔥

Launch PropellerAds campaign now!

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