Anyone who’s ever launched a token presale knows just how important it is to reach the right audience at the right time. As the demand for tokens keeps rising, advertisers are looking for more efficient ways to drive conversions without their budgets having to take a massive hit.
In this case study, we explore how one advertiser leveraged PropellerAds’ Telegram Ads format to boost their token presale campaign, achieving 940+ conversions in just 20 days.
The campaign showed just how powerful community engagement can be in driving meaningful action. Instead of doing the easy thing and simply pushing users directly to the presale page, the advertiser strategically warmed up their audience within a dedicated Telegram group.
The results were clear: a cost-effective strategy that maximized conversions and reduced acquisition costs. So let’s take a closer look at this case study, break it down, and talk about what advertisers have to gain from it.
The Campaign Setup
This token presale campaign was a large success, and that success was mostly driven by two different traffic strategies, each of which was designed to engage and convert the target audience effectively.
By using PropellerAds' Telegram Ads format, the advertiser managed to build trust and drive conversions without having to worry about increasing their budget.
Let's take a closer look at each strategy:
Traffic Strategy 1: Engaging Users Through a Themed Telegram Group
The first approach was all about building community trust before directing users to the presale site. The advertiser created a dedicated Telegram group for the upcoming token presale, where users could interact, ask questions, and learn more about the token in a relaxed environment.
Goal: Warm up potential buyers and build trust before the presale launch.
Execution: Ad creatives drove traffic to the Telegram group, inviting users to join the community.
Key Benefits:
Engaged users directly in discussions about the token.
Increased transparency and trust among potential buyers.
Provided a space for users to share insights and build anticipation for the presale.
By creating this engagement-first experience, the advertiser successfully primed users for the next step: the purchase.
Traffic Strategy 2: Direct Traffic to the Token Presale Website
Once users were familiar with the token and engaged in the Telegram group, the second strategy moved them directly to the presale website for immediate action.
Goal: Capture users who were already engaged and ready to make a purchase.
Execution: Ads sent users directly to the presale page, where they could purchase the token.
Key benefits:
Captured high-intent users who had already shown interest.
Encouraged immediate action from users primed by the Telegram group discussions.
Streamlined the conversion process, making it easier for interested users to buy the token.
This strategy capitalized on the warm leads generated by the first traffic flow, maximizing conversions from an already-engaged audience.
Targeting
To make sure the campaign was seen by the right people, the targeting was specifically focused on countries where Telegram is a popular app, which included:
CIS countries
Europe
Asia
LATAM
By focusing on these regions, the advertiser tapped into a crypto-savvy audience that was more likely to be interested in a token presale.
Ad Creatives
There’s nothing like brand awareness and recognition when trying to attract the consumers’ attention. That’s why both traffic strategies used identical visuals and messaging, making sure that users could easily recognize the token and its value.
Visuals: The ads used eye-catching graphics with bright characters and the token's branding to draw attention.
Messaging: Clear, concise messaging encouraged users to engage with the Telegram group or take action on the presale page.
This consistency played a key role in building trust and recognition across the entire user journey.
Performance Breakdown
To understand just how effective the campaign was, we need to break down how each strategy performed. If we compare the results of both traffic flows, we can see which one had the most cost-efficient conversions.
Strategy 1: Traffic to the Telegram Group
The first strategy aimed to build community engagement before pushing for a purchase. Here are the key performance metrics:
Budget Spent: $5,450
Total Clicks: 728,000
Cost per Click (CPC): $0.0075
New Telegram Subscribers: 38,300
Conversions (Token Purchases): 940
Cost per Acquisition (CPA): $5.80
Analysis:
We can’t deny that this strategy showed some pretty impressive results, especially with the low CPA of just $5.80.
Despite the modest budget of $5,450, the campaign drove a ton of engagement, attracting over 38,000 new Telegram subscribers and securing 940 conversions. The CPC of $0.0075 shows that the campaign was highly cost-effective in reaching and engaging potential buyers.
By directing users to the Telegram group first, the advertiser was able to establish a connection with the audience, warming them up before the presale. This approach proved to be a smart strategy for increasing trust and ultimately driving higher conversion rates.
Strategy 2: Direct Traffic to the Token Presale Website
The second strategy aimed for quicker conversions by sending users directly to the presale website. Here’s how it performed:
Budget Spent: $9,600
Total Clicks: 1,080,000
Cost per Click (CPC): $0.0089
Conversions (Token Purchases): 406
Cost per Acquisition (CPA): $23.64
Analysis:
While this strategy still delivered results, it was less cost-efficient compared to the first. The CPC of $0.0089 is slightly higher, and the CPA of $23.64 indicates that it costs significantly more to acquire each customer. With 406 conversions driven by a budget of $9,600, the campaign was effective, but not as efficient as the first strategy.
Sending traffic directly to the presale site certainly captured some high-intent users, but the lack of a pre-engagement phase (such as the Telegram group) meant that fewer people were warmed up and ready to purchase immediately.
Key comparison:
CPC: Strategy 1 ($0.0075) vs. Strategy 2 ($0.0089)
CPA: Strategy 1 ($5.80) vs. Strategy 2 ($23.64)
Conversions: Strategy 1 (940) vs. Strategy 2 (406)
In conclusion, Strategy 1 (traffic to the Telegram group) was far more efficient, with a lower CPC, more conversions, and a significantly lower CPA. This proves that building community trust through pre-engagement before asking for a purchase not only helps increase conversion rates but also reduces the overall acquisition cost.
Key Takeaways
This case study highlights several valuable lessons about running a successful token presale campaign using Telegram Ads. By focusing on the strategic use of community engagement and gradual conversion funnels, the advertiser was able to achieve a cost-effective and high-converting campaign.
Community Engagement Is Key to Lowering Acquisition Costs
One of the biggest insights from this campaign is that building community engagement before asking for conversions is a powerful way to lower CPA and improve the quality of leads.
Strategy 1, which focused on driving traffic to a Telegram group for initial engagement, was 4 times more cost-effective in terms of CPA than directly sending traffic to the presale page. Engaged users who have been exposed to the token's value and community are far more likely to convert.
A Gradual Conversion Funnel Increases Efficiency
The gradual funnel of engaging users first in the Telegram group and then directing them to the presale page created a seamless experience that naturally moved users toward conversion.
This gradual approach not only boosted engagement but also allowed users to feel more confident in their purchase decision, which is especially critical in the token space.
Consistency Across Ad Creatives Reinforces Brand Awareness
Maintaining consistent creatives across both traffic strategies helped build brand recognition within the Telegram ecosystem.
By using identical visuals and messaging, the advertiser reinforced the token’s identity, making іt easy for users tо recognize and trust the brand, whether they were interacting іn the Telegram group оr visiting the presale site.
Focused Targeting Delivers Better Results
The targeted approach of focusing on Telegram-heavy countries with high crypto interest, such as CIS, Europe, Asia, and LATAM, allowed the campaign to reach the most relevant audience.
This helped ensure that the presale campaign was seen by users who were more likely to be familiar with and interested in investing in tokens.
Conclusion
This case study showcases the power of Telegram Ads as a versatile and highly effective tool for token presale campaigns. By focusing on community engagement and a gradual conversion funnel, the advertiser not only achieved an impressive 940+ conversions in just 20 days but also maintained a highly cost-efficient campaign with a low CPA of $5.80.
As the case proves, PropellerAds’ Telegram Ads offers an invaluable opportunity tо connect with your audience іn a way that drives both engagement and results.
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