Smart CPM: buy traffic at a great price

Meet your new budget’s assistant that helps you get more traffic of better quality for the same price!

Galaksion Advertising Network is known in the market as a 100% direct traffic provider, with tons of opportunities for your campaigns, from 245+ GEOs to Audience Targeting and Custom Rates tools. Now, they present a new cutting-edge business model — Smart CPM.

What is Smart CPM?

Smart CPM is a second-price auction payment model that automatically fine-tunes the best rate for your campaign on the analysis of rivals and within your chosen rate — mostly even less.

1️⃣ You specify the maximum rate you’re willing to pay for 1000 impressions to reserve the desired place and fight for traffic.

2️⃣ The system analyzes all the rates set by competitors and takes the rival’s bid nearest to you.

3️⃣ Instead of paying your full chosen rate, you spend only the next highest competitor’s bid + small extra step.

Ease your way to win the top traffic: set your rate, choose Smart CPM, and let your campaign race toward profit.

Smart CPM Benefits to gain the lead

1️⃣ Cut your ad campaigns’ costs

Smart CPM protects you from overbidding. If there’s a chance to buy traffic for less, the system will automatically reduce your rate. In most cases, you’ll end up paying noticeably less than your set bid.

2️⃣ Automate your rate optimization

If you drive traffic to several offers and sources, it’s a Herculean task to constantly look after all campaigns, estimate performance, and update rates. Smart CPM takes that load off your plate, automatically selecting the most effective rate so you can focus on scaling.

3️⃣ Take more traffic volumes for the same price

With Smart CPM, you can keep your daily budget on the equal level but upgrade your traffic’s quantity and quality. You still compete with competitors for the same bundle of traffic. However, if on CPM you paid the full cost of your rate, on Smart CPM you would pay only slightly more than your competitor — it’s mostly less than your chosen bid.

4️⃣ Secure your ROI

Wanna know how to control your results? No need to stress out about the budget saving and risking your ROI. The system will not let you spend more than you have set up.

With any other pricing model, the simple rule works: the higher bid — the more traffic volumes. But Smart CPM changes the game! You can still win top slices and high ROI while paying just slightly more than your nearest competitor and keeping the rest of your bid in your wallet.

CPM vs Smart CPM: choose your fighter

CPM	Smart CPM
✅ Best for scaling: ideal for more accurate work and traffic purchase	✅ Best for testing: perfect for early-stage campaigns and first contact with traffic
✅ Access to premium sources	✅ Large traffic volumes at a more efficient price
✅ Get top rotation positions through high, competitive bids	✅ Win auctions at the lowest possible price via auto-adjusted bids
✅ Predictable budget — you know exactly what you’ll spend based on your chosen rate and traffic volume	✅ Budget-saving: pay less than your max bid
✅ Full control over bids and campaign strategy	✅ “Smart buyer” optimizing bids for you
✅ Transparency and price stability — no unexpected bid spikes	✅ Higher bids attract more traffic, but you still pay less thanks to automatization
✅ Great for ROS campaigns (Run on Sites) — White List ad campaigns	✅ Perfect for RON campaigns (Run on Network) — no zones limitations or White List
Choose CPM if you need stability, direct control, and you're scaling tested campaigns.	Choose Smart CPM if you want flexibility, and budget optimization — especially in early scaling phases.

Smart CPM is your shortcut to getting more traffic with less budget than earlier — but only if you know how to use it right. These quick tips will help you stay ahead of competitors, avoid newbie mistakes, and turn every bid into maximum gain.

Hacks to master Smart CPM like a pro

1️⃣ Check the Smart CPM rate table

Use the recommended rate breakdown by slice to stay competitive and get the top position in match for traffic (rate table will be available soon in your SSP account, ask your manager for more info).

2️⃣ Want to spend less? Set a higher rate

Higher rates get priority in our rotation — and thanks to Smart CPM, you’ll still pay less than what you bid.

3️⃣ Competition is growing fast

Advertisers are already winning traffic with Smart CPM. Traffic demand is high — don’t fall behind.

4️⃣ Raise rates for top-performing zones

If you want traffic from the most performing zones, boost your bid. You’ll increase your chances and still pay below your max rate.

5️⃣ Avoid low or near-minimum rates

Bidding too low = no Smart CPM benefits. You’ll just end up paying full CPM while others win traffic.

6️⃣ Follow the rate updates regularly

Rates change along with competition. Keep an eye on the table coming soon on your SSP account to adjust smartly and stay on top.

Ready to test it? Setup takes 2 minutes

🔹 Go to the “Campaigns” section.

Choose sCPM business model.

🔹 Select Pops ad format (Smart CPM currently supports Pops only).

🔹 Specify the maximum bid you are willing to spend.

🔹 Fine-tune other settings and relax — Smart CPM handles the rest.

FAQ

Here’re the answers to the questions we’ve already got from partners. If you have more, feel free to ask your personal manager.

Q: Will paying less affect traffic quality?
A: Not at all. Smart CPM helps you to win over competitors in the fight for the same traffic — quality stays high, costs drop.

Q: Can I spend more than my bid?
A: Never. Your rate cap is your limit. Smart CPM simply helps you pay less, never more.

Q: How to increase volumes on Smart CPM?
A: Increase your bid. Rising rates, you will still get traffic with the minimum extra spendings: the next highest competitor’s bid + small step.

This feature brings only benefits to advertisers. You always pay less, optimize easier, and make your strategy more far-sighted.

Make your campaigns strong and profitable with Galaksion. Their antifraud system will protect your traffic from bots and fraud, a personal manager will be in touch 24/7 for any of your questions, the Traffic Estimator will help you choose the most competitive rates, and advanced features will fine-tune your campaign perfectly for your target audience.

Set your strategy, check your rates, and let Smart CPM bring the profit. Register with a 15% promo code AFFPAYING15 to test it now and stay ahead of the curve.