Any webmaster, especially inexperienced, faces a huge choice of picking between working with a direct advertiser or an affiliate network. Each has its own pros and cons.
We all are looking for trusting, reliable and trouble-free cooperation. Yet, affiliate marketing is about risking and finding the right partners, the partners who you can trust and rely on.
That’s why we’d like to share our vision with you. At Royal Partners we believe that it’s better to work with a direct advertiser rather than with an affiliate network. There are a number of reasons for it and we’d like to break them down.
First of all, we’d like to make it clear that we have nothing against cooperations with affiliate networks. We’re working with them as well and couldn’t be more proud of what we’ve accomplished together. There are some pros of working with affiliate networks but in this very blog post we’d like to focus on direct advertisers as Royal Partners is one of them. We’d like to show why it matters so much for us and why webmasters should try to work with direct advertisers and with Royal Partners in particular.
You’re advertising In-House offers. You’re working with the guys who actually designed and built a product or a service. No one will ever know more about the offer than its creators. No one will be more interested in quality traffic and leads. You can be sure that the advertised product or service is a high quality offer.
You get higher rates. There are no middlemen between you and an advertiser. The better traffic you’re driving the higher your rate will be. Any direct advertiser is highly interested in high volume of high quality traffic. There is a but. Please always double check if there are any hidden fees. Some may charge you extra. That’s why you should make sure that you’ve checked them and your final commission rate is fine with you. At Royal Partners we have no hidden fees. Every fee we charge is listed in the Terms & Conditions section on our website. We’re standing for as much transparency as possible.
You’re not alone. Working with a direct advertiser means that a personal affiliate manager will be assigned to you to guide you through every step and help with any problem you may face. Your commission rates, caps, promo materials and every other aspect would be discussed with an affiliate manager. Don’t underestimate the communication between you two. You can get some specific details about any aspect of the ongoing ad campaigns and adjustments to them.
Your terms and conditions can be adjusted. As we’ve mentioned above the better traffic you’re driving the higher your rate will be. Actually not only the commission rate may be increased but the caps as well. A direct advertiser always has a full picture of the situation and of a strategy for the future. Drive lots of quality leads and discuss better terms and conditions for you or your team. Make it a win-win situation. A direct advertiser can adjust your terms and conditions in the blink of an eye. Communication is crucial.
You receive feedback immediately. Once your ad campaigns go live they’re being analyzed not only by you and your team but by the direct advertiser. A team of analysts are monitoring the traffic and its quality. If something is wrong or ad campaigns are definitely underperforming they’ll notify your affiliate manager and provide valuable insights and conclusions. These will help both you and your affiliate manager to solve a problem together.
Unique bonuses and promos. A direct advertiser is always open for discussing unique collaborations. Especially in the iGaming industry. For example, at Royal Partners we’re hosting a lot of exclusive tournaments and events with streamers. For a better engagement we’re working side-by-side to develop action plans and prepare unique promo codes and activities for the target audience.
Sometimes it might be difficult to start working with a direct advertiser as there might be some restrictions. Some direct advertisers avoid working with inexperienced webmasters and stick to the ones with a proven record. Yet, the commission rates and general terms and conditions that we mentioned below are the main factors why so many webmasters prefer to work with a direct advertiser.
Appreciate your time and thank you so much for reading the post! Hope you enjoyed it. Would be great to hear your feedback.
If you have decided to work with a direct advertiser and are looking for In-House iGaming brands then you should try Royal Partners. We have multiple GEOs in every Tier.Transparent statistics and no hidden fees are already included. Reach out to the team and start earning with us from day one!