Interview with Mike Yang, CEO of China International Affiliate Conference

Mike YangWe're happy to feature our 72nd interview with Mike Yang, CEO of China International Affiliate Conference (CNIAC), Secretary-General of China Affiliate Marketing Association, Chairman of Tianjin TAIZHI Science & Tech Co., Ltd.   As you probably know, Yang is actively organizing the first affiliate conference in China and he has tremendous confidence doing it. Now let's have a close look on him and the story of the landmark conference.  

1. Hi Mike, thanks for your time, could you introduce yourself to our readers? How old are you?

Hi reader, my name is Mike Yang, 33 years old, CEO of the first China International Affiliate Conference, nice to meet you here.  

2. Tell us a little bit about Why organize CNIAC?

Exhibiting at the right exhibition can be one of the most efficient, effective and successful marketing activities available to you. No other form of marketing can get you in a room with so many potential customers actively looking for suppliers and provide you with such prominent brand exposure.  

3. What are the essential requirements for arranging this particular event.

It is the first time we organize an international Affiliate Conference in China, since China has a huge potential on network marketing and a lot of affiliates, so that we have a high degree of concern within the industry. In addition, organizing this kind of event needs many years of experiences on affiliate marketing as software basis, and adequate experiences on organizing exhibitions and facility construction as hardware support. Of course, what’s the most important factor to host a professional technical conference is the support from the Chinese government and many industry associations.  

4. How will you attract thousands of serious buyers in just a few months?

Affiliate marketing is growing at an extraordinary rate. In the U.S. this kind of events attracted more than 6,000 attendees every year. With the increasing crowd in China around the Affiliate Marketing industry, and the continued growth of the clients desiring exhibitions to source the latest techniques and opportunities, the First China International Affiliate Conference (CNIAC) is an event not to miss in 2013.  

5. In your opinion, what are the three most critical elements of run a successful international conference?

I think they should be professional service, international techniques on affiliate marketing, reliable operation market and official support.  

6. What is the main significance CNIAC holding for?

CNIAC is organized for the purpose of bringing together the advertisers, entrepreneurs, affiliate networks, market analysts and enterprise decision-makers from China mainland and the overseas countries. Foster a productive networking environment for internet marketers. Provide educational sessions on the latest and state-of-the-art affiliate marketing technology and share their knowledge and experiences of network marketing in China. By the conference, a bridge of friendship for Sino-World affiliates will be set up. So don't overlook many of the ways an event like CNIAC can help your business.  

7. How do you think exhibiting at the First CNIAC could benefit the affiliate marketing industry world-wide.

CNIAC puts you in front of the largest number of online retailing and ecommerce decision makers in China. With more than 2,000 attendees, looking for the best techniques for their marketing strategy, CNIAC is the event to increase your sales, brand presence and return on investment.  

8. How can participants get the most from CNIAC?

With the quality and number of visitors in attendance, exhibiting at CNIAC gives you brand exposure to the sort of people who will actually buy your services. Not being in the same room as your competitors means you're likely to miss out on leads and sales that could make you the biggest player in affiliate marketing today.  

9. What are the main goals of CNIAC?

There's no greater opportunity to Chinese network than at CNIAC. The industry will come together to share knowledge and information and this is your opportunity to really make an impact on the future of cooperating and selling online. Cement relationships and meet new clients at the Conference and Exhibitor Banquet and Technical Salon.  

10. How has the surrounding cities in China and overseas countries responded to what CNIAC does?

We have invited the leaders of Affiliate Marketing industry in the U.S, to have face-to-face interactions with entrepreneur thought leaders and the younger generation of college entrepreneurs in China. Up till now, the invited representatives of more than 150 well-known international companies, including the U.S. super affiliates will join us as guest speakers.  

11. Can you tell us more about the conference scale and meaning for foreign advertising networks?

With more than 2,000 attendees, many from the U.S.' largest companies and leading networks, it's likely our best partners will attend CNIAC. It is the ideal opportunity to keep in touch with them, introduce them to China, demonstrate new technology or services.  

12. What does CNIAC mean to overseas affiliate marketers?

The CNIAC programme is widely regarded as the leading educational complex platform in China. By exhibiting you qualify for priority selection in the seminar program allowing your company to be seen as a thought leader by the market, building confidence in your brand and increasing your chances of winning business.  

13. Will the conference be continuously held in the future?

Yes, surely it will be. This is a perfect opportunity to get to know each other better. This conference is not the final, it is the ideal way to get market feedback on new or existing platform and can be used as a core piece of face to face market research.  

14. Thanks a lot for this interview, we really appreciate it. If there is anything else you would like to say to the readers of now is the time!

It is an honor and privilege to invite you to participate in this grand event, the meaning of your presence will be far beyond your imaginations. We look forward to seeing you at this grand event and we wish you every success in your business. Thank you.  

Many thanks to Mike for sharing your time with us and for sharing some great insight tips here! What are your thoughts on the interview? Kindly share your thoughts in the comments section below. See you at China International Affiliate Conference in Tianjin, China. PS. If you are an affiliate marketer, affiliate manager or affiliate network CEO and are interested in answering a few questions about you, your network and affiliate marketing, please drop us a message.