PIN-UP Partners explain what to test, taking into account the local specifics of this GEO.
Not long ago, we shared a successful case that clearly showed: Mexico remains one of the most profitable GEOs in LatAm if you work with the right traffic sources. A smart choice of source became one of the key factors behind the results, and our partner generated $213,604 in net profit and 23,774 FTDs in just three months of running campaigns (⬅️ full case via the link).
Our analytics team and in-house media buyers monitor the market on a daily basis. We have a clear understanding of which sources are working right now, and we pass these insights directly to our partners.
In this article, we walk you through the TOP-5 most effective traffic sources that bring real profit when running Mexico, and will stay strong well into 2026.
TOP-5 traffic sources for Mexico
Quick spoiler: today we’re talking about Google Ads (UAC), SEO, Facebook, In-App, and ASO. These are the channels that drive the highest volume of deposits and the most consistent traffic quality. They form the core toolkit for any affiliate planning to scale their campaigns in Mexico, or anyone who’s already earning solid profit in this GEO.
Google Ads (UAC)
Google Ads in Mexico is a full-scale ecosystem that captures almost all mobile (and not only mobile) internet traffic in the country. When around 81% of smartphones run on Android and 98% of mobile searches happen on Google, working with UAC gives you a key advantage: the source “sees’’ user behavior across dozens of touchpoints, interprets intent, and brings in an audience already one step away from making a deposit.
Unlike social networks, where a large share of clicks comes from emotion or curiosity, Google traffic is built on clear behavioral patterns. A user first searches, compares, reads about bonuses or specific games, and only then enters a UAC campaign. This is why UAC provides a stable flow of “warm’’ players/bettors and often delivers a user base with a higher LTV (internal operator data shows it can exceed social traffic by 40–60%).
The strength of UAC lies in its ability to optimize toward deep funnel events. When an offer sends quality signals (registrations, deposits, Reg2Dep), the algorithm starts finding users similar to those who have already paid. In Mexico, this matters even more: the market is growing fast (online gambling is already at $1.6B and is projected to reach $3.1B by 2030), competition is intensifying, and the biggest share of profits will go to those who bring the most qualified traffic. Against this backdrop, UAC wins on precision: it merges Search + Discover, YouTube, apps, and contextual placements into a single stream and targets people who are ready to make their first deposit.
There’s another reason affiliates choose UAC for GEO Mexico. It’s higher engagement and click-through rates. According to Semrush, the global average CTR for search ads is around 6.4%, but in iGaming it’s higher because users are already in a decision-making stage. UAC picks up on these signals and scales them across mobile, resulting in better-quality clicks and stable conversion. If the landing page matches user expectations, CR in Google Ads typically approaches 7%, and in iGaming it can climb even higher (provided the bonus mechanics and landing are aligned with user intent).
All of this makes Google Ads one of the strongest channels for Mexico. It delivers high-quality traffic and above-average retention. That’s precisely why UAC becomes a foundational source for affiliates entering the Mexican GEO, and for those aiming for stable FTDs and long, predictable unit economics.
SEO
It’s the most fundamental long-term traffic source for Mexico. It brings steady organic users and keeps your positions stable regardless of CPC fluctuations. The main advantage is simple: a predictable flow of users who arrive with trust and with a clear intention to take action.
Mexican players actively search in Google (you already know how dominant Google is there) before choosing a casino or betting platform. This is a local behavioral pattern: Mexicans like to compare bonuses, check legitimacy, and evaluate trustworthiness. That’s why review websites, ratings, and comparison articles consistently receive traffic from high-intent queries.
In 2024–2025, SERP competition for core iGaming keywords in Mexico has grown noticeably. Large international aggregator sites with massive budgets have launched dedicated Mexico sections, and local websites are catching up fast. Google also tends to favor .mx domains and content written specifically for the Mexican context.
Top positions for keywords like “mejores casinos en línea México” or “casas de apuestas deportivas México” are already occupied by 5–10 strong domains with quality content and solid link profiles.
But there’s still a huge layer of “underdeveloped” opportunities:
Long-tail queries: ratings, niche categories, no-deposit bonuses, specific features
State-based searches: “casinos Nuevo León,” “casas de apuestas Puebla,” “bonos Querétaro”
New and emerging topics: crypto betting, operator reviews with USDT/bitcoin support, local sports events, seasonal holidays, regional tournaments
High-level localization: content written in real Mexican Spanish with mentions of local payment methods (OXXO, SPEI), local slang, and popular games
By the way, at PIN-UP Partners, we cover localization entirely for our partners. All content, landers, and creatives go through native speakers, so your materials sound natural for the Mexican audience and perform as if they were produced locally. If you’re planning to run Mexico and need native-level creatives, join our affiliate program PIN-UP Partners — we’ll take care of the adaptation.
Organic traffic in casinos and betting platforms converts very well. The exact metrics depend on the quality of your site and your audience, but players acquired through SEO usually have higher LTV and lower acquisition cost compared to paid traffic.
FB (Meta)
Facebook has been the biggest social platform in Mexico for years, with an enormous reach (up to 86% of the entire population). Among the most economically active group (ages 18–40), penetration is nearly total. And this exact audience is the most financially capable and most inclined toward online entertainment, which makes FB a key entry point for iGaming affiliates.
According to the Mexico Social Commerce Market Intelligence Report 2025–2030, over 90% of all social-commerce purchases happen on Facebook. When a user is already accustomed to spending money inside one platform (social feed → purchase), transitioning from an ad to a gambling product feels psychologically natural. The funnel becomes shorter, trust is higher, and CR in these conditions is consistently strong.
There’s also a structural nuance in Mexico: most digital interactions happen on smartphones. Meta’s algorithm learns extremely well from mobile signals (clicks, likes, rewatches, engagement with football content, and interests related to betting or entertainment).
One thing truly defines the Mexican audience: a deep, passionate love for football. It’s a national obsession, and it must be part of your strategy.
Mexican users respond especially well to emotional storytelling: the thrill of winning, player reactions, slot game movement, the feeling of an instant reward. Culturally, Mexicans are more expressive, and your creatives need to lean into that. Before Liga MX matches, and especially before Clásico Nacional, CTRs can spike by 30–50%, and affiliates actively leverage these peaks to reduce CPC and tap into audiences at a lower entry cost.
If you have the budget for testing and you’re aiming for broad reach, Facebook is a strong addition to your affiliate marketing playbook. The only real challenge left is navigating Meta’s strict moderation.
In-App
Mobile traffic is becoming the backbone of the Mexican iGaming market. According to Mordor Intelligence, 63.92% of all online bets already come from mobile platforms. The segment is growing at nearly 18% year over year, and it will dominate at least until 2030. Mexico is one of the most Android-heavy markets in all of LatAm.
For an affiliate, this means that nearly all In-App ad volumes will come from Android devices, and it’s a market of over 105 million people.
But in mobile advertising, volume is only half the equation. Inventory quality matters just as much — banner formats, native placements, video ads, interactive creatives — essentially, the real-world visibility of impressions inside apps.
Pixalate’s Q1 2025 report shows that In-App ad viewability averages around 51%. Only half of all banners and videos actually reach a visible state. For affiliates, it’s a signal. It means you need to filter networks, optimize placements, test formats, and work through transparent DSPs where you can remove junk publishers.
In Mexico, In-App is a perfect match for arbitrage because:
it’s the largest channel for mass mobile audiences;
inventory is cheap, fast, and predictable;
Android dominance lowers install costs;
mobile users in Mexico show high interest in gambling and sports content.
If your goal is scaling, creative testing, entering the performance ecosystem, or collecting the first wave of mobile users, In-App gives you the kind of volume you won’t find in any other traffic source.
ASO
ASO is the second major entry point into Mexico’s mobile traffic ecosystem, and its importance keeps growing. According to ASOWorld, the mobile app market in Mexico reached $2.3 billion in 2023 and continues to expand along with smartphone penetration.
The main reason ASO performs exceptionally well in Mexico is the strong user reliance on the store itself. Almost every query related to entertainment, bonuses, casino, or betting starts directly in Google Play. Users naturally search for terms like “Casino dinero real,” “Casino y Apuestas,” “Casino Online México,” “apuestas deportivas México,” and if your app listing is properly optimized for these keywords, the store will start delivering free organic installs on its own.
On Android, you can work flexibly with semantic variations, test keyword combinations, and capture volume through broad coverage across related queries. With solid optimization, ASO can generate 30–40% of installs organically, meaning up to one-third of your traffic can come free, offloading networks and improving overall economics.
But ASO in iGaming is not just about getting the install. Retention is everything in this vertical, and ASO helps set the right expectations before the user even downloads the app. If your screenshots and copy clearly explain the bonus mechanics, showcase familiar games, and highlight an easy onboarding flow, retention rates (on the 1st and 7th day after the installation of the app) rise noticeably.
ASO works in Mexico for one simple reason: it’s a massive mobile-first market where user journeys often begin in search, not ads. Those who properly optimize their app for the realities of the Mexican market gain a steady stream of organic installs, cheaper players, and stronger retention without constantly paying for traffic.
Why it makes sense to enter Mexico with PIN-UP Partners
To succeed in a market like Mexico, you need a reliable partner, someone who knows how to work with multiple traffic sources and who already has a proven track record with affiliates.
PIN-UP Partners, both an affiliate program and a direct advertiser, has been active in LatAm for many years. We know how to build traffic flows in a way that helps partners earn real profit. We support scaling through any traffic source. What matters most is the quality of traffic and the ambition to hit performance goals.
We also recommend checking out the recent interview with our Team Lead Affiliate, Oleksandr Hloza, where he explains how we approach traffic payback windows and why our priority is not just volumes, but keeping our partners’ ROI in the positive zone.
If you want to enter one of the most promising iGaming markets in a structured and result-driven way, message the PIN-UP Partners manager or sign up on our website — with us, it’s absolutely achievable.
