How do pre-engaged users sound? Warm or even hot leads are a lot closer than you think with PropellerAds’ Interactive Ads. This exclusive product allows you to add a pre-engagement step to your funnel and filter out all uninterested traffic.
You get only high-intent users on your offer page, more engaged and ready to convert. No extra steps, no creating a funnel from zero, no wasted time – just a finely tuned, AI-optimized gamified flow.
Below is everything you need to know about PropellerAds’ Interactive Ads.
Disclaimer: Interactive Ads is the next generation of interactive ad formats, built on the mechanics and expertise we’ve developed through our work with the Survey Exit format. It includes not only quiz-style pre-landers that drive engaged direct visits, but also a diverse new set of creatives with various user-engaging mechanics. This marks a complete new step in the development of the Interactive format in PropellerAds.
Interactive Ads – From Concept to Practice
This exclusive PropellerAds format was designed with the affiliate flow in mind: it simplifies your work, pre-qualifying users.
Interactive ads work like a pre-lander format, based on the same flow and trigger mechanics as the Survey Exit format. This way, users get different small game-like interactive experiences where they have to click, tap, spin, wait through timers, or even take surveys.
PropellerAds’ Interactive Ads Examples; Image Source: PropellerAds.com
Above, you can see several examples of Interactive Ads that your traffic might get, based on their interest and preferences.
Gamification has long been studied and is shown to have extremely positive results from school classes to top-200 companies. According to industry data, gamified ad content sees 3-7 times higher engagement than traditional display ads.
Even based on PropellerAds’ inside data, this gamification-type of interactive ad can successfully bring 5x higher Conversion Rates compared to traditional display ads over one calendar month trial. And the reality is, this type of content is just too intriguing and enticing to just pass by.
No wonder the results. But, just to give you a complete picture, here’s a breakdown of how PropellerAds’ Interactive Ads work:
How PropellerAds’ Interactive Ads Work; Image Source: PropellerAds.com
Once you launch the campaign, this ad pulls users through a gamified AI-optimized flow. Due to the nature of this format, it naturally draws them from their current activity and takes them through a small offer-page-related interaction.
Since these ads appear as a game, the brain interprets them as a break from the routine, pushing the users to be more open to the following steps required of them. Which is why, when they land on your offer page, they’re warmed up, intrigued by this high-converting ad format, and ready to take further action.
Does this Format Live Up to the Expectations?
You’ve already seen the official data. So check out what PropellerAds has to report on this.
Let’s start with the traffic volume: According to PropellerAds’ latest statistics, Interactive Ads accounted for roughly 60M impressions daily, raising up to a total of 2B (Yes – Billion!) impressions monthly.
Next up, GEOs: PropellerAds data shows that the top players based on impressions are India (372M), Indonesia (150M), the Philippines (101M), the US (93M), Brazil (89M), along with Bangladesh (73M), Egypt (45M), and Thailand (37M).
Now you’ll ask about verticals, isn’t that right? No worries, we’ve got you all covered. Due to their gamification nature, PropellerAds’ Interactive Ads appear to perform best with: Giveaways, Finance, Content, Mobile Software, eCommerce, mVAS, Media, and iGaming.
But that doesn’t mean that you can’t get creative and use them with other GEOs and verticals. As you know, no traffic performs identically, and you have to base your campaigns on hard data, extensive testing, and optimization.
Why Choose Interactive Ads?
For one, you get the most engaged users straight to your prized offer, already with intent and ready to convert. But, if that’s not enough, here’s what else the Interactive Ads from PropellerAds offer more:
No need for creatives – this ad works like a pre-lander that is adapted to your audience's preferences, browser language, and already follows relevant compliance requirements
High Conversion Rate (CR) – these playable creatives bring ready-engaged users straight to an offer, without incentivising them
Huge traffic volume – based on PropellerAds’ inside stats, this format is accountable for 60M impressions daily and 2B monthly.
Actual Quality Audience – employing filtering through anti-fraud algorithms and multi-tier mechanics, this format ensures that only real users convert on your offer
Performance-based optimization – you can use CPA Goal to set your target conversion price, and count on the Interactive Ads algorithm to bring you only high-converting traffic
Smart customization – the embedded algorithm carefully selects the best interactive flow for each user based on their profile and interaction history
Easy to Launch – once you get a PropellerAds account, you can choose this format from the Create Campaign Page, follow basic campaign settings, and deploy
Is PropellerAds’ Interactive Ads worth Running?
It all breaks down to what you need from your campaigns. Because if you’re going for higher CR, built-in pre-landers, no setup hassle, then Interactive Ads are your best choice. You just need to test angles, GEOs, and verticals like a serious affiliate marketer that you are.
And there you have it: this gamification-type format delivers no headache and better scaling control.
So, if you’re looking to switch up the flow and pre-engage first, this format is a serious contender to help you achieve this goal.
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