At SiGMA Africa 2025, Adsterra explored the fast-growing iGaming market in Africa. The video shows real conversations with the people who build this industry every day. There are no scripts or acting — just honest words from the teams working on the ground.
Location: SiGMA Africa 2025
Interview format: Live talks, not in a studio
Interviewees: Paripesa Bet, AfroPari, YesPlay, Eastern Cape Gambling Board, Kiron Interactive.
Topics:
What trends are growing right now in iGaming?
How do local habits shape what games people like?
Why is mobile traffic becoming so big?
What payment methods do players prefer in different African regions?
What is responsible gaming, and how do companies support it?
What new rules or changes are happening in the market?
Is leveraging local languages one of the key aspects for successful brands?
Who should watch:
This video is a wealth of knowledge for people working in iGaming — operators, affiliates, media buyers, or platforms. It’s also for anyone curious about the future of gaming in Africa.
Click play and hear the real stories from the people shaping African iGaming today!
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