ROIads

Scam and fraud traffic are garbage traffic—worse than bot traffic, which will destroy your behavioral metrics.

The manager of this company, RoiAds, Daniil (@daniilroi), kept insisting that we try their platform for attracting targeted traffic. Unfortunately, he convinced us—we gave it a shot.

It started with us depositing $500 via card, as advised by this "competent manager." Right after the payment, a window popped up stating that the company director needed to complete verification: submit a bunch of documents, take a selfie, etc. While waiting for the refund (for some reason, it takes three days), we sent them another $500 in crypto.

Then, their account manager, Lyubov (@liubov_roiads), stepped in—completely useless. She was even confused about push ad settings. She suggested enabling WebView.

I asked, "Why do we need WebView? We have a fully functional service where users can access various features. I'm afraid in-app browsers might glitch."

Her response:
"If you have such functionality, then enable it."

But enabling WebView forces users to open the site in a stripped-down browser instead of a full one. A very "competent" specialist indeed.

We launched the campaign over the weekend, and it burned through $260. The result:

Our tracker showed 1,300 clicks from their system and a total of 1,500 visits (including all links and direct entries) in three days.

Their stats, however, showed 3,000 clicks, for which they charged $260.

Either they are blatantly scamming, or their traffic is so "high quality" that over half of the users closed the page before it even loaded—hence the 2-3x discrepancy between their stats and real metrics.

The bounce rate from their traffic exceeded 60%, severely harming behavioral factors and negatively impacting SEO.

As for conversions: the most basic action—clicking the "Show Phone Number" button—happened only 7 times, meaning a conversion rate of 0.23%. Of course, not a single order.

When I demanded a refund of the remaining $240, they bluntly told me that the company is based in Cyprus and they wouldn’t be returning anything.

That’s our experience with RoiAds.