Generating leads and sales is the lifeblood of most affiliate programs which create friction with your audience. There are so many insurance, education, payday and finance offers that it’s hard to stand out. These offers definitely have a place and were among the biggest verticals last year; however, the industry is changing. Education offers are slowly losing ground because of stricter regulations, and the affiliate marketing industry is ready for some differentiation.
Imagine how cool it is to get paid every time someone installs a new software product without forcing the user to submit an e-mail address, credit card or any other information for that matter. All you need to do is convince your audience to install and you as an affiliate get paid.
Why software bundling adds value
As this article on AppDirect recently stated, the concept of product bundling has been around for decades and is part of our everyday lives: your wireless provider offers cable and internet packages, and your fast-food restaurant bundles food items to form a meal. Software can be bundled too, and can be beneficial for affiliates, advertisers and users.
Advertisers benefit because bundling provides economies of scale in sales and economies of scope in distribution. Multiple products offered together equals more efficient user acquisition. Affiliates offering downloadable products tend to convert more traffic quicker than many standard offers leading to higher payouts.
Users get value from bundling because they get recommendations for new products they may not otherwise find even with hours of research. A good software bundle delivers value by providing a suite of applications that support multiple needs for end users
What kind of products can be bundled?
A wide range of downloadable products and applications can be bundled including software, toolbars and browser plugins. Good examples of companies utilizing bundling effectively are Apple (iTunes) and Adobe. Most of the products that do this are either ad supported or include a secondary program which is what makes this a sustainable business for all parties involved. On the sterkly network, you will find a large range of downloadable products that include YouTube video downloaders, daily deals, coupon applications, ad blocking software and even an application that makes browsing craigslist user-friendly.
In addition to non-incentivized traffic, incentivized traffic tends to convert very well for downloadable products; so if that is your specialty then you may be leaving money on the table unless you sign up to promote some cost per install (CPI) offers. This makes sense because the user’s goal is to get the prize offered so they complete the installation without hesitation.
Where do I sign up?
Whether you have experience in the downloadable product space or not, as a publisher you have the opportunity to create new revenue streams from unused inventory and optimize existing channels using new ways of promotion. Get started promoting downloadable products by joining the sterkly bundling network that pioneered the space with browser add-ons and created a pay-per-install industry over the past 4 years. The sterkly bundling network has technology in place that auto-optimizes offers for the highest conversion rates and earnings. In addition, the sterkly affiliate network allows you to promote the same downloadable products through your regular affiliate channels. The power of the affiliate network and bundling network combined opens up new revenue streams that allow you to scale to new heights.
This post was guest blogged by sterkly.